Shalon is the principle contact at Foriah Consulting, he has 25+ years experience in business consulting and digital transformation.

He has a blended professional background; various senior roles in management consultancies, systems integration (SI), pureplay businesses to digital advertising and direct marketing agencies.

His experience and area of focus is CRM Structured CLM, loyalty management, eCommerce, Machine Learning Personalisation, Digital Application & Platform Development, Programmatic, Consumer & Digital Marketing.

He has successfully managed client engagements and assignments in Japan, USA, India and across Europe.

Outside of work, he is a keen cyclist and fly-angler; fly-fishing with his English Pointer, Tiberius.